Delivering content, message or offer to the target audience through owned, earned, paid and partner channels.
Delivering content, message or offer to the target audience through owned, earned, paid and partner channels.
What we do under distribution
- 2.1aBlog strategy based on topical authority and keywords
- 2.1bOrganic seeding across Reddit, Quora, Medium, Wiki and other platforms
- 2.1cBacklinks acquisition
- 2.1dWebsite optimisation
- 2.2aUGC campaigns
- 2.2bClipping campaigns
- 2.2cInfluencer campaigns
- 2.2dOwned UGC and creator-account network development
- 2.3aUser acquisition campaigns
- 2.3bLaunch campaign bootstrapping
- 2.3cCreators and influencer onboarding
- 2.4aPaid ads across Facebook, Reddit, TikTok, Instagram, YouTube
- 2.4bCollaborations with newsletters, podcasts and livestreams
Other Cases
- 01
DM outreach for Maneki AI launch campaign
DM outreach for Maneki AI launch campaign
Personalised outreach to micro-influencers to seed invite codes for closed access.
- Influencers
- 67
- Reply rate
- 45%
- Codes distributed
- 412
- 02
Reddit + Quora seeding for a developer tool
Reddit + Quora seeding for a developer tool
180 high-context comments across r/MachineLearning, r/SaaS and Quora dev threads, written by a developer.
- Impressions
- 8.3M
- Front-page threads
- 14
- Attributed signups
- 1.2K
- 03
Clipping campaign for a YC startup launch
Clipping campaign for a YC startup launch
30 vertical clips from a single founder podcast deployed across creator accounts in nine days.
- Views
- 12M
- Newsletter signups
- 880
- 04
Topical-authority blog migration for a B2B SaaS
Topical-authority blog migration for a B2B SaaS
Twelve-month plan around three pillar topics and eighty supporting articles — moved from spray-and-pray to a stack.
- DA
- +18
- Organic traffic
- 5.2× YoY
- 05
Newsletter sponsorship sequence for a Series A launch
Newsletter sponsorship sequence for a Series A launch
Paid spots across eleven niche newsletters in a three-week window, written and bought in-house.
- Signups
- 14K
- CAC
- $28
- ROAS
- 6.4×
- 06
Coordinated launch day across X, LinkedIn and TikTok
Coordinated launch day across X, LinkedIn and TikTok
Twenty-six creators briefed and shipped inside a four-hour window for a Product Hunt launch.
- PH rank
- #1
- Upvotes
- 4.1K
- Days trending
- 3
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